8 JOURNEYS Rather than cruises, voyages, itineraries — GUESTS Rather than passengers, customers, or consumers — SHIPS Rather than boats, vessels, cruise ships — TRAVEL ADVISORS Rather than travel agents — HOSTS Rather than crew, crew members — SUITES, PENTHOUSES & RESIDENCES, HOMES AT SEA Rather than cabins, staterooms, rooms TERRACES Rather than balconies, verandas — DESTINATION EXPERIENCES Rather than tours, shore excursions A BRAND WITH PERSONALITY We have developed a PERSONALITY and TONE – inspired by the Ocean State of Mind – which reflects the brand’s DESIRE to deliver vibrant, relaxed, European luxury at sea. Here are just a few of the terms we use to bring this to LIFE. BACK TO CONTENTS
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